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What is the purpose or value i suppose of knowing how to

What is the purpose, or value I suppose, of knowing how to run and understand the results of the ANOVA analysis for marketing agents.

Because I am relatively unfamiliar and still learning about ANOVA and how to use it what are the pros and cons of using ANOVA (I want to know if it is something I should absolutely master) and when should it be used and when should it be avoided?

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Marketing Management: What is the purpose or value i suppose of knowing how to

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