Questions:
Question 1
Walmart realizes a _________ using its relationships with suppliers to give customers low prices and good customer service.
brand name strategy
niche competitive advantage
cost competitive advantage
marketing competitive advantage
synergistic competitive advantage
Question 2
Of the following, what is the most useful objective for Purina Cat Food?
To increase sales of Purina brand pet food.
To increase sales of Purina brand cat food.
To increase sales of Purina brand cat food by 15 percent over 2012 sales of $300 million.
To increase sales of Purina brand cat food between January 1, 2013 and December 31, 2013.
To increase sales of Purina brand cat food from $300 million to $345 million.
Question 3
One approach to developing a personal set of ethics is to:
rely solely on one's personal character to determine what action to take.
stress the importance of rules.
ignore problems associated with the magnitude of consequences.
avoid examining the consequences of particular acts.
never trust your own behavioral instincts.
Question 4
Ruthanne Ross is a sales manager for Pampered Chef, a company that sells kitchen tools and other aids for cooking through party plans. She is very concerned about making sure her salespeople understand the importance of treating each customer fairly and developing long-term relationships with them. She asks that before a sale is made, the salesperson should make sure customers can afford the items and are not buying due to social pressures. Ross is most likely at the ________ stage of ethical development.
preconventionality
transformationalism
conventional morality
postconventional morality
actualized morality
Question 5
Briggs & Stratton is a company that makes small engines. The company is looking at customer trends, its competitors, and the economy to see if there are any threats or opportunities on the horizon. It has also examined its production policies and sales histories to determine its strengths and weaknesses. Briggs & Stratton is conducting a(n):
environmental test.
market audit.
trend analysis.
situation analysis.
competitive advantage search.
Question 6
Before Heinz sold its 9-Lives brand cat food unit, the company identified the product as having a low market share in a high-growth market. The portfolio matrix would classify 9-Lives as a(n):
star.
exclamation point.
problem child.
cash cow.
widow.
Question 7
For the first several years it was available, Apple's iPhone could only be purchased through AT&T cell phone distributors and the Apple retail store. This limitation on the ________ element of its marketing mix supported the product's competitive advantage.
planning
product
promotion
distribution
production
Question 8
With hospitals nationwide facing budget cuts and slimmer profit margins, DeKalb County's Medical Center decided to cash in on one of the most consistently profitable services--delivering babies. It initiated a three-year project to build a $55 million state-of-the-art women's center with eighteen labor and delivery suites. When the hospital decided to commit its resources to obstetrics, it was engaging in:
benchmarking.
alternative problem solving.
strategic planning.
portfolio evaluation.
tactical control.
Question 9
One of the favorite foods in Thailand is shark fin soup. A San Francisco-based organization claimed the soup made by its leading producer contained mercury poison, yet the leading producer of shark fin soup wanted to continue selling the soup because it believes it has a responsibility to its investors to be profitable. In terms of the pyramid of corporate social responsibility, this indicates that the soup manufacturer was operating at a(n) __________ responsibility.
legal
philanthropic
ethical
economic
cultural
Question 10
The focus of an organization's mission statement should be on:
the products it wishes to sell.
the market it wishes to serve.
its social responsibilities.
the desires of government regulators.
technologies it understands well.
Question 11
_________ is the concern of business for the long-range welfare of both the company and its relationships to the society within which it operates.
Consumerism
Cultural sensitivity
Corporate social responsibility
Conventional morality
Environmental consideration
Question 12
For most American consumers, the brand name Benetton brings to mind a retail clothing store that carries many products that bear the Benetton brand. But, Edizone Holding, which also owns a chain of restaurants, several toll roads in Italy, and a telecommunications company, holds the Benetton Group. The list of the company's holdings indicates that the company's managers believe in growth through:
market penetration.
diversification.
product development.
market development.
market integration.
Question 13
Chrysler has a financial unit that is responsible for vehicle leases to consumers. It has a distinct mission, control over its resources, and plans independent of the other divisions of Chrysler. This financial unit is an example of a(n):
organizational level.
SWOT.
secure business unit.
business sales unit.
strategic business unit.
Question 14
In the past, Pajama Gram marketed pajamas only to women. Now the company offers pajamas for men and children. This is an example of a _________ strategy.
market development
product development
market penetration
product penetration
divestment
Question 15
What is the most critical element in successful strategic planning?
Creativity
Top management support and participation
Continual attention
The use of a BCG portfolio matrix
A stringent and narrow mission statement
Question 16
Girls between the ages of 8 and 15 years are one of the growing markets for high-end shoe manufacturers, and podiatrists say the trend is leading to many stylish young girls with grown-up foot problems. Shoe manufacturers who develop and market adult-styled shoes to this group are not operating at a(n) _________ responsibility level of the pyramid of corporate social responsibility.
legal
philanthropic
ethical
economic
cultural
Question 17
Le Feast is a catering company that has developed a marketing plan designed to make it the largest caterer in the country within the next two decades. Which of the following will be useful to the company to evaluate how successful its efforts have been at the end of the first decade?
SWOT analysis
Environmental scan
Competitive analysis
Marketing audit
Comprehension sales analysis
Question 18
Heinz is introducing 400 new products in the next two years. To know which markets to reach, Heinz should first perform a:
market diversificiation analysis.
market audit.
social audit.
market opportunity analysis.
niche analysis
Question 19
The movement to develop and market products designed to minimize negative effects on the physical environment or to improve the environment is known as:
enviromarketing.
cause marketing.
social marketing.
minimalist marketing.
green marketing.
Question 20
________ is the idea that socially responsible companies will outperform their peers by focusing on the world's social problems and viewing them as opportunities to build profit and help the world at the same time.
Sustainability
Philanthropy
Cause marketing
Creative ethics
International ethics