Discussion Question One
• Let's create a cause marketing campaign for your million-dollar idea that you have already discussed. What is the marketing reason for implementing this campaign? Are you trying to keep existing customers, steal from your competitors, or make your employees feel good about working for you?
Discussion Question Two
• Select the cause you want to support and provide the rationale for that choice. Identify a specific organization that you would like to partner with.
Discussion Question Three
• How will you structure and promote this campaign to achieve your results? Provide an example to illustrate your point. Provide your rationale.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.