What is the long tail what implications does this have for, Marketing Management

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What is the long tail what implications does this have for

1. What is the Long Tail? What implications does this have for market segmentation?

2. Review the key products and services that have emerged during the digital revolution. What are some new products and services that are not mentioned in the chapter?

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Marketing Management: What is the long tail what implications does this have for

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Marketing Management: What is the long tail what implications does this have for

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