The soft drink and juice beverage industry is very competitive with more companies entering the market each year. This week our case study is the Dr Pepper Snapple Group, a major player in the industry.
Your analysis should include:
a. What is the firm's competitive advantage?
b. What problems is the firm facing?
c. What are the relevant external environmental and industry-level factors/forces impacting the firm's problems and opportunities?
d. What actions do you recommend and why?