What is the firms competitive advantage


The soft drink and juice beverage industry is very competitive with more companies entering the market each year. This week our case study is the Dr Pepper Snapple Group, a major player in the industry.

Your analysis should include:

a. What is the firm's competitive advantage?

b. What problems is the firm facing?

c. What are the relevant external environmental and industry-level factors/forces impacting the firm's problems and opportunities?

d. What actions do you recommend and why?

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Microeconomics: What is the firms competitive advantage
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