Assignment: McBride Financial Services wants you to come up with a great marketing idea that can be used to expand McBride's customer base.
Create a 5- to 7- slide Microsoft® PowerPoint® presentation (with speaker notes included) that presents your idea. Include the following information along with a detailed description and justification of your idea.
What is the current approach McBride is marketing?
What target market does that approach reach?
How could McBride use the internet to improve its reach to a broader market?
Why would that approach appeal to your new market?
What costs would be reduce from their current budget and transferred to the new internet budget?