Discussion
1. What is the company's pricing objective?
2. How sensitive are the company's target customers to changes in price?
3. Do they have some target segments that are less price sensitive than others?
4. How much consideration does the company give to competitors' prices when setting their own?
5. What method of pricing do they use to arrive at the final price for the customer?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.