Assignemnt: Brand Card
Understanding the role of the brand as a key strategic asset is a critical challenge facing all firms today. As markets become more competitive, as price pressures continue to rise, as customers (at all levels) become more savvy about their purchase decisions, the brand can play an important role in the success of new products and the continued success of mature product lines. The Brand Report Card exercise is designed to give you the opportunity to evaluate your firm's brand (or a brand of your choosing) by breaking down individual attributes and analyzing performance in these areas. In doing so, you will be able to isolate a brand's distinctive characteristics and decide which areas are the most crucial for improving brand performance.
The Brand Report Card exercise should take about 20 minutes to complete. After tabulating the results, prepare a brief report (maximum two pages plus the Brand Report Priorities page, 1.5 spacing, 12-point font, one-inch margins) to address the following questions:
1. What is the brand's biggest vulnerability? If your key competitor had access to this analysis, what opportunities would they see?
2. What appears to be the brand's biggest strength? Does this present new opportunities?
3. What are three possible action steps that can be taken to strengthen the brand?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.