Assignment
Instructions: Read the following WSJ article concerning Johnson & Johnson's plan to show the list price on its Xarelto drug TV advertisement and answer the three questions below. Submit your typed report on/before the deadline in class. No email or late reports will be accepted for any reason. Include your name, course and section information on the report. Follow the syllabus guidelines for assignments. Check your work for spelling, grammar, etc.
SUMMARY: Johnson & Johnson plans to start airing the first U.S. commercial for a prescription drug that discloses how much it costs, a nod toward rising political pressure over prices.
QUESTIONS:
1. What is so unique about J&J's ad for Xarelto?
2. List at least two reasons for, and two reasons against, J&J's decision to mention the actual list price of Xarelto in its advertisements.
3. What is your own personal opinion about the controversial issue of drug prices?
Article: Johnson & Johnson to Air First TV Ad for Drug That Discloses Its Price By Peter Loftus
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.