What is media planning how do media planners use reach, Marketing Management

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What is media planning how do media planners use reach

1. How do marketers pretest their ads? How do they posttest ads?

2. What is media planning? How do media planners use reach, frequency, gross rating points, and cost per thousand in developing effective media schedules? What are continuous, flighting, and pulsing media schedules?

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Marketing Management: What is media planning how do media planners use reach

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Marketing Management: What is media planning how do media planners use reach

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