1. What is international strategy, and why is it important?
2. What is the difference between strategic planning conducted in domestic companies and that conducted in international companies?
3. Your firm has used bottom-up planning for years, but the subsidiaries' plans differ with respect to approaches to goals and assumptions-even the time frames are different. How can you, the CEO, get them to agree on these points and still get their individual input?
Attachment:- International competitive Strategy.rar