What is customer engagement marketing, Marketing Management

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What is customer engagement marketing

Response to the following :

1. Define marketing and outline the steps in the marketing process. (AACSB: Written and Oral Communication)

2. What is marketing myopia, and how can it be avoided? (AACSB: Written and Oral Communication; Reflective Thinking)

3. What is customer-engagement marketing, and how is it related to the surge in digital and social media technologies? (AACSB: Written and Oral Communication; Reflective Thinking

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Marketing Management: What is customer engagement marketing

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Marketing Management: What is customer engagement marketing

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