Discussion board:
Competitive intelligence and analysis is the action of gathering and analyzing information about products, customers, competitors, and any aspect of a society needed to help make a strategic marketing decision. With that in mind, assess the following:
Because quality information/data are so important, your marking team has asked you to prepare a presentation in which you research an ad or advertising campaign that required competitive intelligence and analysis in its marketing. This presentation should give your marketing team examples of how other companies gather competitive intelligence and analysis.
For this assignment, you must discuss how competitive intelligence and analysis are incorporated into a product that you have researched.
Answer the following questions in your posting:
• What is competitive intelligence and analysis?
• What ad or advertising campaign did you research? Why?
• Did the ad or advertising campaign grab your attention? Why or why not?
• What was the target market?
• How do you think the company gathered its competitive intelligence and analysis?
• How did the company incorporate its competitive intelligence and analysis?
• How and why is competitive intelligence and analysis important in making a marketing decision?
• Recommend at least 3 different ways BevCo could find quality competitive intelligence and analysis?