What is another industry that also uses loyalty programs to


1. The three key resources in management information systems (MIS) are information, information technology, and people. Which of these three resources is the most important? Why? The least important? Why?

2. As the use of loyalty programs in the travel industry as a mechanism for reducing buyer power. What is another industry that also uses loyalty programs to reduce buyer power? How does that industry use loyalty programs to do so?

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Marketing Management: What is another industry that also uses loyalty programs to
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