Question: 1. Why does Beta Group exist? What is the business model for Beta? What does this tell us about translating innovation into value?
2. What is a sensible development plan for the HXL technology? Of the various choices for exploiting the technology, which would you choose for Beta Golf? Why? In what order?
3. How would it be different if this project were developed inside an existing industry competitor? (short answer)
4. What did you learn from this case regarding matching organizational attributes to market situations?
Article: Beta Golf (By William A. Sahlman, Michael J. Roberts and Laurence E. Katz)