What is a marketing plan


Question 1: From the Profit-and-Loss Statement, what are the two ways that any business can increase their profits or lessen their losses? Explain in some detail.

Question 2: What is a Marketing Plan? Discuss some procedures in making one up. Why is this important, especially for a Home-Based Agent?

Question 3: What is the Balance Sheet? How can it help in showing the condition of the business?

Question 4: What is the main item of many business' profit and loss statements that is not normally shown or needed in a travel agency operation?

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Marketing Management: What is a marketing plan
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