Discuss the below:
1-Market Penetration
What is a market penetration strategy? Provide an example of a market penetration strategy and describe how using it effectively might increase a firm's sales.
2-Where to Start?
Suppose a friend of yours is starting to write a business plan for a new business they are going to start. They tell you they plan to prepare the financial statements first to get that out of the way before the plan is written.
- What is the flaw in this logic?