Healthcare Marketing Discussion Post Responses
2 responses to 2 posts, no format, no sources. each must be 150-200 words.
Post 1: I found promotion to be the most interesting step in the marketing process because of the seemingly endless range of tactics available to inform an audience of products or services. The manner in which a product or service is promoted could be the difference between success and failure. According to Thomas & Calhoun (2007), the method in which one promotes and sells products and services impacts the end result. For example, if the marketing strategy of an organization was to increase the number of elective procedures they perform each week, it would make good business sense to steer the promotion toward those with higher socioeconomic class. Most elective procedures are not covered by insurance therefore those with higher incomes would be more likely to afford elective procedures than those from a lower socioeconomic status.
The marketing process is series of steps one takes in order to reach a desired outcome. Like the directions in a recipe, one must include all ingredients and follow each step in the order listed or one may not end up with an edible dish. A successful marketing strategy combined with flexibility and adaptability will prove to be the most effective in an ever changing marketplace.
Reference:
Thomas, R. K, & Calhoun, M. (2007). Marketing matters: A guide for healthcare executives. Chicago, IL: Health Administration Press. ISBN: 978-1-56793-276-8
Post2: The most interesting part of the marketing process to me is setting the goal. I think this is the most important part of the process. Knowing what you want to achieve from marketing aspect of an organization and being able to attain it. Formulating a strategy and choosing a promotional technique are also important aspects of the marketing process but an organization can't do those things with out setting a goal of what they want to achieve and then the best way to achieve it. All steps in the marketing process are important for an organization and all steps should be considered when making a marketing plan.
Thomas, R. K, & Calhoun, M. (2007). Marketing matters: A guide for healthcare executives. Chicago, IL: Health Administration Press.