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What elements of the message are most persuasive

In what ways do you think the Elaboration Likelihood Model applies to a recent ad that you have seen? If you are highly involved with a particular product, do you care about the expertise of who is delivering a message? Would you have the same attitude if you are not involved with the product? What elements of the message are most persuasive then?(one page with double space).

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Marketing Management: What elements of the message are most persuasive

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