Question 1: Please go to the Course Material section in Course Content. Go to the first two videos in Chapter Five on Data Analytics. View them and discuss what you learned from them. Focus on the future and the present of marketing. How do you think marketing and business in general will change as we incorporate the analysis of data and larger and larger data sets into our economy. What do you think are the major challenges for marketers and business people when we incorporate Big Data and Advanced Analytics tools into our businesses? How will big data affect the consumer? What do you think will be the benefits of using Big Data for the average firm.
Video Link: i. Big Data, Big Opportunities for Marketing (By IBM Analytics)
ii. Big Data and Marketing Analytics by Professor Jean-Pierre Dubé (By Chicago Booth Executive Education)
2. Explain what you think the value of marketing research is to a modern firm
3. Several of you have gone through this class in a breeze while others of you have struggled mightily. I do think that the issue for many of you is not that you didn't work hard enough, rather that you didn't know what was required of you to be successful in this environment. So the final question I have would be for you to discuss what university could be doing to better prepare you for success in this environment. Enjoy and don't hold back!
4. For this discussion I want your feedback on the course redesign. The course is marketing management.