1. What are the personality traits that lululemon is looking for in its customers? Are those the same traits the company looks for in its employees?
2. Does lululemon have a brand personality?
3. How would you describe the relationship between consumers and the lululemon brand?
4. What demographic segments does lululemon serve?
5. What psychographic segments does lululemon serve?
6. What impact might wearing lululemon have on consumers' self-concept?
7. Based on your understanding of lululemon and its customers, do you think it can continue to grow rapidly over the next five years?