Discussion Questions:
1. What critical thinking issues are raised in the case?
2. The case presents various points of view on the issue of tour-ism in Venice. Whose perspective(s), if any, do you agree with?
3. Should companies that contribute to historic renovation proj-ects be allowed to place advertising on the buildings?
4. In lune 2011, city officials in Venice approved a tax on tour-ists staying in the city. Do you think this is a fair and effective way to generate revenue and limit the number of tourists?
5. Do you think that Venice's tourist officials should use market-ing communications to provide information that would direct visitors to areas of the city that are less touristy'?
Attachment:- case_study.rar