Marketing Assignment
1. The link below will take you to the Superbowl LII (2018) television commercials. Yup, the Eagles won, but it's the ads we are interested in.
• Choose any ONE of these ads and watch it three times. It takes at least three times to pick up all the details of it.
• Explain the selling proposition of the commercial ad is and how it has been expressed through the creative presentation. Please identify the commercial by the brand and title in your post so everyone knows which one you are talking about.
2. Find an example of an ad that you think is "unethical" or describe one that you recall seeing in the recent past - it could be from anywhere, print, television, Facebook, Twitter, etc.
• Describe the ad, providing detail for those who may not be familiar with it; you may use images to help convey the ad if appropriate.
• Which of the core values from the ethical decision model from the W2 readings (Josephson's Core Values Model), are violated by this ad?
• Put yourself in the role of marketing manager or VP of marketing tasked with approving this ad before it goes "live." Could this ad be fixed to satisfy the core values? If so, what creative changes would you suggest be made? If not, how would you handle the situation with the agency or department representatives proposing this ad?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.