Marketing Management
Read the case study "Netflix Fights to Stay Ahead of A Rapidly Changing Market."
In a substantive, researched, and well-written paper, respond to the following questions:
1. What role will Redbox and other competitors play in the development of Netflix's strategic plans? How threatening are these competitors to Netflix's future?
2. Will new competition force Netflix to alter its strategy? If yes, what are the offensive strategies for Netflix? If not, what are the defensive strategies for Netflix? Explain in detail.
3. What could Netflix have done differently to ensure Qwikster's success?
4. What value-added components could Netflix incorporate into its current business to continue to lead the industry?
I need the questions answered in APA format, I only need the question stated and then the response underneath. Each question needs one reference in APA format.