Assignment
Research the Coca-Cola Company in depth. Use all of the Library resources to find information on this organization and also include academic references in answering the following questions.
Follow this outline for case assignment.
The Firm
1. What are the objectives of the firm?
2. What are the strengths of the firm?
3. What is the firm's financial condition?
4. What are the constraints and weaknesses of the firm (i.e. financial condition, organizational conflict)?
5. What is the management philosophy?
6. What does the organizational structure tell you about how decisions are made?
• The Marketing Strategy
1. What are the objectives of the marketing strategy?
2. What marketing concepts are at issue in the current strategy?
3. To what target market is the strategy directed?
4. What competitive advantage does the marketing strategy offer?
5. What good and/or service does the organization offer? What consumer need does the product solve?
6. What promotional mix, channels of distribution, and pricing strategies are being used by the organization?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.