Marketing Research Essay 300 words - APA Style
Please write a 300 word essay on quantitative data analysis. The starting point for getting direction on the issues you will analyze can be found in the Unit Lesson.
There are many steps in working with quantitative data. From the point of first receiving the data to finalizing the analysis, there are many things that can corrupt the final results. Please analyze the following:
• What are the differences between data validation, data editing, and data coding?
• Describe the process for data entry.
• What changes in technology have simplified this process?
• What is the purpose of a simple one-way tabulation?
• How does this relate to a one-way frequency table?
Textbook:
Hair, J. F., Jr., Wolfinbarger Celsi, M., Ortinau, D. J. & Bush, R. P. (2013). Essentials of marketing research (3rd ed.). New York, NY: McGraw-Hill.