What are we known for and who do we want to become


Situation analysis
Assignment: Situation Analysis

A company self-examination. What are we known for? Who do we want to become?

In this assignment, you will create a Situation Analysis for one  of the following companies / brands: Fiat Chrysler, Amazon.com, or Google.

Each of these three companies (Fiat Chrysler, Amazon.com, and Google) has been through numerous changes in recent years. For this assignment, select only one company / brand. Use the information listed, as well as your own knowledge and research, to complete the provided situation analysis template. Additional research should include the use of the company's Website, the course textbook, and other online sources.

Click here to download the required template.
Submit the completed template via the Assignment 2 submission link.

*Remember to only select one  brand from the options below (click on Option A, Option B, or Option C to view each available brand).

• Option A
• Option B
• Option C

Fiat Chrysler
History

"The formal creation of Fiat Chrysler Automobiles and its debut on the New York Stock Exchange is a historic moment. Today, building on the foundations and aspirations of Fiat S.p.A. and Chrysler Group LLC, we are beginning a completely new phase that will see our Group play a major role in the future of the global automotive industry."
- John Elkann, October 13, 2014
"FCA's listing today on Wall Street is the culmination of five-and-a-half years of work to achieve an extraordinary union. It marks the hard-won arrival at a destination. Yet, like so many milestones, it represents not just an ending, but also a new beginning - the beginning of our journey as one global automaker, one FCA."
- Sergio Marchionne, October 13, 2014
With the formal creation of Fiat Chrysler Automobiles (FCA) and its listing on the New York and Milan stock exchanges, a new group is born.
FCA carries on the tradition of two historic automakers: Fiat founded in 1899 and Chrysler founded

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