1. What are the requirements for creating an effective strategic vision statement and measurable company objectives?
How do company objectives support the strategic vision statement of a company?
2. What are the elements of a company’s integrated marketing communication (IMC) mix and when is it appropriate to use each?
How would you formulate a budget and strategies for an IMC plan?
3. In your own words, write an introduction and conclusion, talking about customer privacy in business. The topics discussed within the intro and conclusion: is how privacy and lack of security can affect a business negatively?