1. What are some of the logistics problems that might arise when supply and demand for a product are not aligned properly? What are some of the methods used to soften the effects of this imbalance?
2. What are the basic types of forecasts? What are their strengths and weaknesses?
Order Management and Customer Service
3. Explain the impacts of order cycle time length and variability on both buyers and sellers.
4. Organizations can have three levels of involvement with respect to customer ser-vice. What are these, and what is the importance of each?
5. Discuss the nature and importance of the four logistics- related elements of customer service.
6. Effective management of customer service requires measurement. Discuss the nature of performance measurement in the customer service area.