Read "Excellent Strategic Management Showcased: Priceline.com Inc." . As you read, pay close attention to Priceline’s strategy, and write a case study describing the following points:
1. What are Priceline’s internal strengths and weaknesses?
2. Who are Priceline’s competitors?
3. Do you see Priceline’s strategy as effective or ineffective? Why?
The case study should be at least one page in length, excluding a title and reference page. Outside sources are not a requirement for this case study, but if you choose to use them, they should be cited and referenced according to APA standards.