What are examples of needs jetblue customers demonstrate, Marketing Management

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What are examples of needs jetblue customers demonstrate

Marketing

Read the JetBlue case on pages 3 and 4 of the text. Based on the information found in the story, very briefly answer the following questions. No more than two pages.

1. What are examples of needs, wants, and demands that JetBlue customers demonstrate? Differentiate these concepts.

2. What are JetBlue and their customers exchanging in the purchase transaction?

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