Assignment
As a result of taking this course, you now work in the Marketing Research Department of Burger King. Burger King has developed a new cooking process that makes the hamburger taste better. However, before the new hamburger is introduced in the market, taste tests will be conducted. Answer the following questions in your Discussion Main Post:
1. How will you determine the sample size for the taste tests?
2. What would be the sampling frame, how would you account for sampling error?
3. What approach would you recommend sampling procedure?
4. What other factors listed in Chapter 9 will you consider when approaching the problem?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.