What affect does the value of the smoothing constant have


Answer the following in 2 to 3 paragraphs be sure to include all the required details.

1. How often should those in the firm evaluate progress (or lack, thereof)?

2. Give an example of technology that have a trends discussion and how it might impact your product/service, in your marketing plan development.

3. What is BABOK? What are the key elements?

4. Describe knowledge areas and the role business analysts play in their processes

5. What affect does the value of the smoothing constant have on the weight given to recent values?

6. What is the difference between a dependent and independent variable?

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Marketing Management: What affect does the value of the smoothing constant have
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