Problem: Xerox is a very familiar corporate name in the United States. There was a time, however, when the company was faltering and needed to adapt to foreign competition. This exercise will help you see how complex such change can be.
1. Describe its current strengths, weaknesses, opportunities, and threats (a SWOT analysis).
2. Summarize how former CEO Anne Mulcahy implemented Xerox's new strategy.
3. Describe Xerox's reasons for success.