McBride Financial Services wishes to expand its customer base and requires ideas on what to put in its new marketing effort toward this goal.
Write down a 3 to 5 page paper explaining a marketing plan for McBride Financial Services. In completing the assignment, consider the given:
a) What market research would you undertake?
b) What kinds of media would you use?
c) What are McBride's target markets?
d) What are the considerations for McBride to conduct a part of their marketing on the Internet?
Describe your reasoning for your responses.