SCENARIO FOR THE RESEARCH PLAN/RESEARCH REPORT You are a recent international business graduate employed in a multi-national corporation in AUSTRALIA. Your CEO will depart next week on a one-month business trip to identify the conditions favorable/ unfavorable for either a wholly owned subsidiary or a joint venture in various countries (e.g. Algeria, France) so that she may best determine likely opportunities to set-up a wholly-owned subsidiary of the company in that country. The CEO has asked you to prepare a country briefing paper in order to inform her of the key national, cultural, political, legal, environmental and economic factors (plus any current issues), that may affect the successful set-up and operation in your chosen country. She expects a high quality written presentation. Students can select any type of business. NOTE WELL: It is expected that the research report be free of spelling, grammatical and expression errors. If the paper does not meet the required standard in these areas it will be failed. Please note that Student Services can provide support in these areas. GUIDANCE ON THE PRESENTATION OF THE RESEARCH REPORT:
The Country is VIETNAM
Q) Using both the Kluckhohn-Strodtbeck and Hoftstede Frameworks, investigate the cultural issues that may impact on the set-up and operation of the joint venture in your selected country, such as but not limited to expectations regarding, gift giving, greetings, titles and form of address, the concept of time including punctuality of meetings, the role of women, etc. You will need to contrast these factors with the cultural expectations as applied to business operations in Australia (or Malaysia for Sunway students). Note: A simple description of any of these factors that is not related to doing business in your selected country will cause marks to be deducted.