Problem: Changing a corporate culture is very difficult. Imagine that you are asked by your chief executive to help move your firm toward the use of a triple-bottom-line accounting model in which environmental and social factors are given equal weight to financial indicators. Assume that this would prepresent a major transformation of the firm.
1) How would you begin to set the stage for this transition?
2) What reasons would you use to support the change?
3) How would you change attitudes and values?