Problem 1. Define top-down analytic planning and bottom-up "just do it" planning.
Problem 2. Briefly define the four levels of applications use in business and provide an example for each.
Problem 3. What are essentially the three types of projects in e-business? Explain the purpose of each.
Problem 4. To bridge the gap between the theory presented in the course materials and the real world, explain how you might identify target customers and their shifting priorities.
Problem 5. In your own words, describe the four steps in the continuous planning with feedback method? What is the significance of this four-step process?
Exercises:
Problem 1. List the challenges of e-business strategy creation and the top ten ways to fail at turning strategy into action.
Problem 2. Describe the basic steps of e-business blueprint planning and strategies. Include a discussion about the types of questions that are important to address.
Problem 3. Test your comprehension of the principles in this module by discussing how a company's e-commerce value proposition is linked to an e-business structural foundation.
Problem 4. Briefly explain the journey a business takes to move into e-business in terms of phases. What is the significance of these individual phases?
Professional Development
E Business Architecture
In your own words, briefly list and define the ten steps to a successful e-business.
Issues to Consider
Explain why E*TRADE is a self-service innovator. How has E*TRADE become synonymous with the term "online trading?" How does E*TRADE provide customer value?