Type of decision for the organization


ABC Company is attempting to decide whether or not to launch a new $10 million advertising campaign for a product whose sales have been lagging well below the projected sales for this product. This represents which type of decision for the organization?

A. Groupthink

B. Intuition

C. Programmed

D. Nonprogrammed

E. Satisficing

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Business Management: Type of decision for the organization
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