Transnational and international strategy


Assignment:

1. Define culture and explain the impact that a culture has on a business operating in a foreign country. Describe the various costs that a business would incur. Provide at least two examples.

2. Some expatriates may encounter problems that limit their effectiveness when they relocate to their home offices. Describe three problems that an expatriate would encounter and suggestions on how to reduce their impact on the returning employee.

3. You have recently been promoted to the position of VP of Marketing for a food products business that is considering selling in India. In India, the retail systems are often fragmented and not user-friendly. In addition, wholesalers and retailers have long-term connections with established food suppliers, which will make the distribution process difficult. Describe an appropriate distribution. Why have you selected this strategy?

4. Considering an international business, how does the finance function contribute to the competitiveness in the global marketplace

5. Why do different countries have different accounting systems?

6. Describe the two basic types of markets and explain which market encourages economic growth and which one limits economic growth

7. Describe the differences between an international strategy and a transnational strategy. Why would a business choose one over the other? What are the three challenges in changing from one strategy to another?

 

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Business Management: Transnational and international strategy
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