Translating greater profitability offline


Assignment:

How does the type of Web site affect measures of effectiveness? For a shopping site, profitability is an important measure of effectiveness, though profitability can be difficult to measure given the presence of Web-to-store shoppers. For company Web sites, online success is measured by increased brand awareness and loyalty, which presumably translate into greater profitability through offline transactions.

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include  references.

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