This project allows students to demonstrate their ability to write persuasive copy by producing a sales letter for a small business.
The sales letter is to be a minimum of 250 words in length and is not to exceed more than two pages. The layout and persuasive structure must follow the guidelines outlined in class.
They will be expected to demonstrate the use of appropriate language for the audience and purpose and correct conventions for writing the English language, such as spelling, grammar, punctuation, English usage, sentence and paragraph construction.
The sales letter is weighted 25% of the overall Communications 513 score.