Assignment - International Marketing Mix Strategies
Task -
This assessment requires you to develop the remaining sections of a comprehensive international marketing plan for your selected organisation in the new country target market.
The aim is to recommend a marketing mix strategy that will enable the organisation to achieve its objectives in the new market. This includes:
- objectives for the first 12 months of your plan;
- strategic recommendations for the 4Ps (or 7Ps), including the extent of standardisation vs. adaptation with respect to domestic or other international marketing plans already in place; and
- plans for managing, measuring and controlling the international marketing effort.
Attachment:- Sample.rar