Thinking about the competition between sony and microsoft, Marketing Management

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Thinking about the competition between sony and microsoft

Question: PS4 vs. Xbox One Battle Means Gamers Win, Sony Says Microsoft's latest move in the PlayStation 4 versus Xbox One battle was to lower the price of Xbox One to $399-the same price as the PS4.

a. Thinking about the competition between Sony and Microsoft in the market for game consoles as a game, describe the firms' strategies concerning design, marketing, and price.

b. What, based on the information provided, turned out to be the equilibrium of the game?

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Marketing Management: Thinking about the competition between sony and microsoft

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