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There are several functions of advertising that must be

Discussion Topic 1

There are several functions of advertising that must be kept in mind when putting together MARCOM for a company. These include informing, influencing, reminding and increasing salience, adding value, and assisting other company efforts.

Topic 1: Functions of Advertising

Choose a commercial from the Internet (YouTube^TM is a great source for this) and discuss which of the functions of advertising are used in this commercial and are they effective. Be sure to give the link to the commercial in the posting.

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