To understand a competitor, it is important to answer ten (10) specific questions. It is also important to assume a firm-centric approach to analyze the competitive environment. Each competitor is different in their strengths and weaknesses, as well as different in corporate structure, for example. List five (5) questions you should ask to better understand a competitor. Then, for each of the questions listed, provide a reason why you should focus on your own firm's core competencies when you analyze the information gained from asking each question.