The differences between transactional and relationship, Operation Management

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The differences between transactional and relationship

Please explain the differences between transactional and relationship marketing and how they impact logistics performance.

Additional requirement

The question belong to Operations Management and it describe the differences between transactional and relationship marketing and their contact on logistics performance. Transactional and relationship marketing are fundamentally unlike and hence they have a fundamentally different impact on logistics as well.

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Operation Management: The differences between transactional and relationship

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