Question: The basic idea is: How do I get my product into my consumers' hands? Some companies have become recognized worldwide not for their product but for the way it is distributed. For example, Avon. It's just make-up but selling and delivering the product in face-to-face scenario is considered an innovation in distribution. The same thing for Amazon. Nothing they sell is especially unique but the channel of distribution was unique at the time - the internet.
Let's say you invented a home tooth brushing system that did not use toothpaste. The brush cleanses teeth using an electronic ray. You have priced the product at $39.99. You are now challenged with getting the product to the consumer.
Use the distribution diagrams in your book. Which channels of distribution will you choose? Will you sell direct to consumer using the Internet or Direct Mail? Do you need intermediaries like a wholesaler?
Explain the various ways you plan on distributing the toothbrush to consumers.