Question: Teamwork is not working at Southeastern Electric Company (SEC). Juan Morales, quality director for SEC, is growing increasingly frustrated. The company's executive managers all advocate teamwork. A cross-functional team developed a promotional campaign with a teamwork motto, banners, bulletins, and a video. Everybody talks about teamwork, but nobody does it. Juan doesn't know what to do.
Questions: If he asked for your advice, what would you tell him to do?
How can he identify the problem, and what steps should he take to resolve it?