Please read the case study "Superior Supermarkets, Everyday Low Pricing"
Problem 1. Describe Superior Supermarket's competitive interaction in Centralia.
Problem 2. What pricing considerations should be considered by Superior Supermarket?
Problem 3. How might Everyday Low Pricing (EDLP) affect Superior Supermarket's competitive situation in Centralia?
Problem 4. What are the pros and cons of an EDLP strategy for Superior?
Problem 5. How does EDLP impact Superior Supermarket's price elasticity?
Problem 6. What action(s) would you propose for Superior Supermarkets?